At the age of 18, Spidey moved to Los Angeles with $150 and a gas-guzzling Jeep with no roof or doors to his name. His dream of becoming a music video director was quickly realized when he commissioned his first video for multi-platinum selling artist Bone Thugs N’ Harmony.
Since then, and more than two decades of honing his craft, Spidey's music videos have amassed well over a billion views and have garnered numerous awards from MTV, VH1, MUCH, and CMT. He has directed more than 100 music videos, and has worked with a bevy of superstar’s across all genres of music such as Eminem, Duran Duran, Good Charlotte, Xzibit, Gavin DeGraw, 3 Doors Down, Shinedown and Cyprus Hill, to name a few. “I was very much a part of the MTV generation. Never did I imagine I would actually end up creating music videos for the next generation of kids to rock too.”
As impressive a background it is, Spidey would rather talk about today and what he is doing tomorrow than dig up his past; it’s apparent that he doesn't find yesterday nearly as exciting as what's to come. For Spidey, directing music videos has steered him full circle, to his initial love of music photography. “Photography is a more immediate and tangible art form to me,” he says. Needing a change of scenery and a fresh spark of inspiration, he moved to Nashville.
“All that was a chapter in my life, and maybe it was meant to introduce me to what I am doing now," he says. “Music videos will always hold a special part of my life, but that page needed to be turned. Where I’m headed now, I just want a camera, an interesting subject, some good ol’ quality natural light and let me find that honest moment.”
These days, Spidey photographs some of the biggest names in country music, from the likes of Jason Aldean, Luke Bryan, Florida Georgia Line, Thomas Rhett, Jake Owen, Lee Brice, Kip Moore and Morgan Wallen. Not to mention, top advertising brands such as RAM, Jeep, Chevrolet, Toyota, Ford, Bud Light, Home Depot, and John Deere. His shooting style is as refined as the clothes he wears, stripped of complexity in that he works with what’s around him, not wanting to stage the scene too much, but to see what’s possible and let it unfold. Trust is the foundation to his process and what allows him to take a step back and let the artists reveal a more personal side.
“It’s all about building that trust, to be in the inner circle,” he says. “The tone isn’t as interesting to me when it’s shot from the outside looking in but rather to feel like the camera is inside the shot. That’s what I want people to see and what the fans want to see.” He reveals the most rewarding feedback he could receive as an artist is for others to want to show off a photo he took by hanging it in their home or studio. “Photography is very personal to me. I want my pictures to be equally personal to the artists I photograph.”
When it comes to capturing those unique moments, he says, perhaps the trick is something akin to a familiar sports reference, called “watching off the puck." "That was something my father always told me,” he says. “In a hockey game, everyone is busy following the puck, but it’s the other stuff going on—the taunting, the fights, the illegal slams—that’s the exciting stuff.”
Needless to say, that advice is the driving force to what makes Spidey’s photography art. He is mastering the art of finding those off-the-puck moments with the artists he captures, and everyone around him is enjoying the backstage pass.
Partial Artist / Client List:
Dodge, Chevrolet, RAM, Jeep, Bud Light, John Deere, Ford, Fiat, Toyota, Harley Davidson, Home Depot, Chrysler, Traeger, Eminem, Yelawolf, Duran Duran, Cypress Hill, Machine Gun Kelly, Jason Aldean, Luke Bryan, Florida Georgia Line, Thomas Rhett, Morgan Wallen, Jake Owen, Cage The Elephant, 3 Doors Down, Shinedown, Breaking Benjamin, Xzibit, Bone Thugs N' Harmony, Good Charlotte, Lee Brice, Kip Moore, Gavin Degraw, Goodby Silverstein & Partners, Commonwealth / McCann, High Dive, The Richards Group, Leo Burnett, JWT, Doner, BBDO, FCA, Turner Network, Disney, MTV, TLC, Warner Music Group, Interscope Records, Universal Music Group, Sony/BMG, Atlantic Records, Big Machine Records, Shady Records